ROAS Calculator

Free ROAS Calculator (Return on Ad Spend)

Calculate your Return on Ad Spend (ROAS) instantly to measure the effectiveness of your digital marketing campaigns. Whether you are running Facebook Ads, Google Ads, or TikTok campaigns, knowing your ROAS is essential for profitability.

How to Calculate ROAS

The formula is simple: ROAS = Revenue / Cost.

1. Enter Total Ad Spend: The total amount of money spent on the campaign.
2. Enter Usage/Revenue: The total revenue generated directly from those ads.
3. View Result: See your ROAS as a ratio (e.g., 4.0x) and a percentage (e.g., 400%).

What is a Good ROAS?

• Under 1.0x: Learning how to lose money. You are spending more than you make.
• 2.0x - 3.0x: Break-even zone. After product costs and operations, you might just be covering costs.
• 4.0x or higher: Generally considered a successful, profitable campaign for e-commerce.